Analysis updated on January 2024
Food
Born in Turin on December 16, 1940, Alberto Lavazza returned to the city in 1962 after completing his studies in Switzerland, to join the family business alongside his father Pericle, who was the president of the company until 1979, his uncle Beppe, and his cousin Emilio Lavazza. Vice President and CEO initially, since 2008 he has led the Lavazza group as President. He is responsible for a long-term vision and a global expansion policy, thanks to which the group is now present in over 90 countries worldwide and employs around 4,000 people.
Luigi Lavazza S.p.A. is an Italian company that produces roasted coffee, founded in 1895 in Turin by Luigi Lavazza.
During the first post-war period, the company began a phase of growth thanks to a much more accurate blending process compared to its competitors. In those years, it started innovative advertising campaigns that were renewed for decades with great public success, making it one of the most well-known brands in Italy. Throughout the twentieth century, the company strengthened its presence in all coffee segments also through targeted acquisitions.
Today, the activities of Lavazza focus on three main areas: products for home consumption, products for out-of-home consumption, and coffee shops with the brands Espression and "Il Caffè di Roma." With the acquisition of the Eraclea brand, the company also distributes products not strictly related to coffee (tea, chocolate, various preparations).
Luigi Lavazza S.p.A. is present in over 90 countries, has more than 4,000 employees distributed across more than 20 locations and facilities in Italy and around the world.
Top Manager Certificate: Alberto Lavazza
The chart shows the evolution over time of the manager's online reputation. The reputation index is represented by a score ranging from 0 to 100.
The chart shows the evolution over time of the manager's online reputation.
The chart shows the evolution over time of the online reputation of the managers in the analyzed sector. The average value is calculated based on the top five scores in the sector.
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