Biography

Maura Latini has a long experience in cooperatives, where she started from the sales points and rose to the position of Commercial Director and Sales Director. Since December 2010, she has been Vice President and since June 2013, General Manager at Coop Italia Management, with related delegations. From June 2014 to June 2017, she was President of CPR System. In January 2015, Maura Latini joined the Board of Directors of Coopernic, a European cooperative central, and from 2017 to 2019 she held the role of Vice President. In June 2019, she was appointed CEO of Coop Italia, a position she left after being appointed President of the company in June 2023.

Brand

Coop Italia is a system of Italian cooperatives founded in Rome in 1967. It includes a network of convenience stores, supermarkets, and hypermarkets.

The brand is attributed to the consumer cooperatives associated with Coop Italia, which is itself a member of the National League of Cooperatives and Mutuals.

The system does not cover the entire national territory; its points of sale are mainly spread in Central and Northern Italy, particularly in Tuscany and Emilia Romagna.

The main purpose of consumer cooperatives is to protect purchasing power and oversee food safety. To this end, they purchase quality goods to sell them at advantageous prices to consumers. Among the main objectives of Coop is also the promotion of organic foods.

Despite the similarity in name and logo, it has no corporate relationship with Coop Switzerland, Norway, and the Netherlands.