The Top Manager Reputation Observatory is a project conceived by Reputation Manager®, the leading company in Italy for the analysis and management of online reputation of companies, brands, institutions, and prominent public figures. Founded in 2004 by Andrea Barchiesi, an electronic engineer and one of the leading experts in digital reputation analysis and management in Italy, it now consists of a multidisciplinary team of over 60 professionals including engineers, data scientists, legal experts, and communicators.
Since its foundation, Reputation Manager® has developed primary expertise in the analysis of online reputation of companies, brands, products, services, or individuals, with the aim of providing a comprehensive picture of the positive or negative perception that users develop by reading the content available on the web. Based on proprietary technology of web intelligence and Artificial Intelligence, the reputational analysis allows for the acquisition of conversations present on the web, categorization of online content, and measurement of the reputational weight of each content associated, also thanks to the support of expert analysts. The reputational analysis helps managers and companies in strategic decision-making and crisis management. It identifies trends, breaks, and occasional or structural variations that open up to predictive analysis and its potential ability to absorb the effects of any critical events.
Topmanagers.it presents the 100 managers with the best reputation on the web with the results and insights from the permanent observatory. For each top manager in the ranking, there is a brief profile, a reputational indicator updated monthly, and trends that indicate their historical performance.
Since September 2013, Top Manager Reputation has been a monthly appointment in the editorial of Andrea Barchiesi first on La Repubblica Affari&Finanza and since October 2018 on Il Corriere della Sera – L’Economia. The newspaper publishes the top 15 managers with the best reputation every month and hosts the strategic commentary of Andrea Barchiesi, founder and CEO of Reputation Manager®.
It was established in 2013 in partnership with Affari & Finanza de La Repubblica which presents its results monthly.
In 2017, the analysis was extended to more sectors to provide a more in-depth view of the Italian economic scenario: to date the clusters under examination are 11, representing the most important industrial and economic areas of the country.
Reputational trends are added to the profiles of the top managers in the ranking. Easy-to-read graphs that allow monitoring the trend of their historical reputation and ranking position, comparing it with the performance of the reference sector.
Since 2019, Il Corriere della Sera and Prima Comunicazione dedicate focus and insights to the annual ranking of top managers with the best web reputation. An appointment that analyzes the best performances, the trends of sector clusters, and the most discussed topics over the year every 12 months.
How do Italian top managers communicate on social media? The Social Top Manager observatory analyzes the digital and social identity of over 150 executives active in our country, identifying best practices, the most followed profiles, and those capable of generating the most engagement, in addition to having created an 'evolutionary pyramid' that explains the different communication styles of top managers on social media. To learn more click here.
From the experience of the Top Manager Reputation observatory, the Top20 strategic report is born, which analyzes in detail the reputational trends and communication strategies of managers with the best online reputation. A tool that allows identifying the moves of competitors and supporting data-driven communication strategies. To learn more click here.
In 2022, the Observatory developed the Top Manager Certificate, a unique and unmodifiable digital document that certifies the results achieved by the managers in the ranking. The Top Manager Certificate is therefore a unique document that analytically certifies the online reputation of the most important managers of companies active in Italy.
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