Giorgio Santambrogio is the CEO of Gruppo VéGé and General Manager of VéGé Retail, one of the leading players in the Italian modern retail sector.

He serves as Senior Vice President of Federdistribuzione, with a specific remit for digitalization, actively contributing to retail innovation and transformation processes at a national level.

He is a founder and Executive Board member of the European network Grupo IFA, which fosters strategic synergies and shared development among international retailers. A former President of the *Associazione Distribuzione Moderna* (Modern Distribution Association), he is currently Vice President of the Retail Institute Italy and a member of the Executive Committee of GS1 Italy, a key platform for supply chain interoperability and efficiency.

He also serves as a board member for Confindustria Intellect, representing the modern retail sector in strategic discussions within Italian industry.

Alongside his executive role, he is a commentator and analyst on retail and consumer goods topics, frequently participating as a lecturer, chairman, and speaker at master’s programs, universities, research institutes, and trade associations, both in Italy and abroad. He is the Scientific Director of the "Digital Retail Marketing" major within the Luiss Business School’s Executive Master in Marketing program.

With over 55,000 followers on LinkedIn and more than 37,000 on X (formerly Twitter), he is considered a leading Italian influencer in the retail and consumer goods sectors. His commentary focuses on the social, cultural, and economic dynamics of retail and the entire Italian agri-food supply chain, always with an eye toward innovation and sustainability.