Antonio Percassi was born in Clusone in 1953. In 1976 he met Luciano Benetton and, in the following year, opened his first store under the Benetton brand. This marks the beginning of Antonio Percassi's activity in the retail sector as well as a thirty-year collaboration with the Benetton family from Ponzano Veneto, which over the years has led him to manage numerous stores, in Italy and around the world, for the brands United Colors, Zerododici, Sisley, and Playlife. Among the other key milestones for further international recognition is the joint venture with Inditex, which in 2001 entrusted Antonio Percassi to enter the Italian market with its famous brand Zara, as well as the other brands of the Inditex Group (Massimo Dutti, Oysho, Pull and Bear, Bershka, Stradivarius). Among Antonio Percassi's other historic collaborations in retail development are those with the brands Swatch, Nike, Levi’s, Calvin Klein, Guess, and Tommy Hilfiger, as well as those in the luxury brands Gucci, Ferrari, and Ralph Lauren. From an idea of his, then concretely realized by his son Stefano, Kiko Milano was born in 1997. One of Antonio Percassi's lifelong passions, Atalanta, returned to play a prominent role in his life from June 2010, when he became President of the black and blue team again, having previously held the position from the end of 1990 to the beginning of 1994.
The Atalanta Bergamasca Calcio, more commonly known as Atalanta, is an Italian football club founded in 1907 in Bergamo. It is nicknamed "queen of the provincials" because, despite not being a team from a big city, it has participated in 63 editions of Serie A, more than any other team that is not a regional capital or has never won the scudetto.
The club holds the absolute record for promotions to Serie A, 14, and is, along with Genoa, the team that has won the Serie B championship the most times, 7.
At the national level, Atalanta won an Italian Cup in 1963 and reached the final four more times. In Serie A, the best result was third place, achieved for three consecutive seasons from 2018 to 2021.
At the international level, Atalanta has participated in three editions of the UEFA Champions League, two of the UEFA Cup Winners' Cup, and six of the UEFA Cup/Europa League. The best result was the semifinals of the Cup Winners' Cup in 1988, achieved while the team was playing in Serie B.
Atalanta is one of the most popular teams in Italy and has a large fan base. It is a team that has always focused on enhancing talent and has achieved significant results both nationally and internationally.
Top Manager Certificate: Antonio Percassi
The chart shows the evolution over time of the manager's online reputation. The reputation index is represented by a score ranging from 0 to 100.
The chart shows the evolution over time of the manager's online reputation.
The chart shows the evolution over time of the online reputation of the managers in the analyzed sector. The average value is calculated based on the top five scores in the sector.
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