The information that appears increasingly influences the development of relationships, and those seeking information online often find an incomplete, fragmented, random, and inadequate picture from the perspective of ESG values. The online identity of an executive must instead be worthy of the role held and consistent with managerial and ESG values. This is the new role of executives: the online reputation of top managers reflects and influences that of the company they lead.
The reputation of a top manager influences and reflects that of the company they lead.
Managers and the company, in fact, live in a symbiotic relationship that, in a dual logic, benefits from the best effect in cases of maximum harmony. There is a reputational reflection mechanism that, due to an easily observable inductive phenomenon, determines the bidirectional transfer of values and disvalues attributable to one or the other entity, in a mirrored logic. The CEO of a weak or damaged brand suffers its reputation, just as the brand is significantly influenced by the one who leads it and represents and testifies to its values.
Reputation Manager® has introduced the concept of Reputational Engineering® in Italy, the methodology for designing or redesigning the online image of managers, professionals, entrepreneurs, and public figures, based on a shared design and the integration of the latest digital technologies and an interdisciplinary approach that combines web intelligence, marketing, and communication. In this perspective, Executive Reputation is a tailored suit made to measure for the manager: the online identity must be designed uniquely and consistently with the image and values that one wants to convey.
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