KIKO Milano, often abbreviated as Kiko, is an Italian cosmetics company founded in 1997 by an idea of Stefano Percassi, one of the six children of Antonio Percassi, the founder of the family group. The initial choice places the products in a high-end range, but sales do not take off. A new business model based on low prices and quality products is then developed, and in 2001 a period of success begins. In the following years, the group expands abroad and opens stores in the United Arab Emirates, Qatar, Russia, Turkey, Hong Kong, India, and the United States. The Kiko products have about 900 points of sale worldwide.

The company closed 2022 with a revenue of 671 million euros.